Apparently, this means deadline. You’d think I’d heard this before, but deadlines often tend to be not very important, at least outside the US. Or, maybe since the pandemic… they’ve become irrelevant as one day morphs into a week, a month, a year… and nothing has yet come to a catastrophic end.
On a different topic, this letter annoys me. V is a great sound – vvvvvvvvrooom, virgo, vivacious, vermont… and the georgian textbooks say it’s pronounced:

HOWEVER, I hear nearly everyone saying it as “wuh” … swaneti… mtswadi…shwili… which is funny because many languages don’t have the wuh sound so when speaking English they replace it with “vuh” … vat are you doing? vy must I do this? ver are you going? Is this an overcompensation thing? Or is the vuh dropping to a wuh in the middle of words?